
Data-Driven Decisions Shape Restaurant Technology
As the restaurant industry grapples with budget constraints, restaurant owners and managers are increasingly turning to data-driven solutions. Recent discussions at MURTEC 2025 highlighted essential insights from industry experts regarding technology investments and operational strategies.
Rethinking Tech Budgets amid Economic Pressures
During the panel moderated by HT’s Editor-in-Chief Robert Firpo-Cappiello, experts including David Naumann from Verizon pointed out how external economic factors like inflation are impacting IT budgets. "Operators need to justify every dollar spent," Naumann emphasized, indicating that fiscal responsibility is paramount in 2025.
Prioritizing Customer Engagement in a Digital Age
Customer engagement emerged as a leading priority among restaurant tech goals. Sid Shetty of ServiceChannel noted the significant swing in business from traditional dining to delivery services: "What once made up 5% is now closer to 30%." This shift underscores the need for restaurants to invest in the digital relationship with customers, highlighting that a better connection can inspire higher direct purchases.
Challenges with Legacy Systems and Staffing Shortages
Tech departments face hurdles as they navigate outdated systems and a shortage of skilled talent. As these issues compound, operators are urged to evaluate their current technology landscape critically. Amber Trendell from Oracle urged owners to reassess tools and ensure they're yielding substantial returns on investment.
Embracing Change for Future Success
With the insights from the panel, it's clear that successful restaurant operators will need to blend strategic tech investments with innovative customer engagement strategies. As the industry adapts to a changing landscape, those who prioritize data-guided decisions will likely thrive.
As we face these critical shifts in technology and consumer behavior, restaurant managers are encouraged to embrace the insights revealed. Leverage your technology investments wisely and engage authentically with your customers to foster loyalty and sustain growth.
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