How Betsy Seiler is Uniting Marketing, Operations & Technology at Jack in the Box

Spotlight on Betsy Seiler's Innovative Approach

Betsy Seiler, honored with Hospitality Technology’s Top Women in Restaurant Technology Innovator Award, is transforming Jack in the Box with her unique blend of marketing, operations, and technology prowess. With an unconventional background in supply chain management, Seiler has carved a remarkable niche in the restaurant industry, focusing on process improvement and strategic collaboration.

Empowering Teams for Seamless Functionality

Seiler's leadership is characterized by her commitment to mentorship and fostering diverse teams. Her belief in the power of varying perspectives helps bridge gaps between departments, which ultimately drives business success. By establishing a new department dedicated to integrating the menu with marketing, operations, and technology, she enables her teams to work collaboratively and strategically—allowing for significant advancements in operational efficiency.

Unlocking Business Potential with Smart Technology

One of Seiler’s notable achievements is the creation of a pricing optimization tool that has significantly streamlined processes across Jack in the Box's operations. This innovative tool replaces outdated spreadsheets, allowing franchisees to access crucial cost projections seamlessly. With planning capabilities extending up to 12 months, this empowers franchise owners to make informed decisions, enhancing productivity and profitability.

Looking Ahead: The Future of Restaurant Technology

As Seiler considers the future, she is particularly enthusiastic about artificial intelligence and its capacity to redefine customer engagement and pricing strategies. Her colleagues commend her ability to anticipate market shifts, a skill that plays a vital role in her strategic leadership. Betsy Seiler’s recognition as an innovator consolidates her status as a leader who is not only reshaping Jack in the Box but also the broader restaurant industry's approach to technology integration.

Conclusion: A Call for Collaboration and Innovation

To succeed in today’s fast-paced restaurant industry, embracing collaboration and technological advancements is essential. Betsy Seiler’s journey exemplifies the importance of proactive leadership in uniting diverse teams for a common goal. As restaurant owners and managers, it's imperative to cultivate a culture that values innovation and teamwork—qualities that will propel your business forward in an ever-evolving landscape.

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