
ROH Secures Investment to Transform Hotel Payment Processes
In a significant move for the hospitality industry, ROH, a cutting-edge payments management platform, has announced a successful fundraising round, securing $9.2 million in financing led by Highgate Technology Ventures (HTV) and Acrew Capital. This fresh capital is set to expedite ROH's expansion as it aims to modernize payment processes across the hotel sector.
ROH's platform is designed specifically to simplify the intricate web of transaction management in hotels, where over 80% of the $4 trillion payments processed each year require manual intervention. This not only speaks to the inefficiencies of outdated systems but highlights the urgent need for innovation in an industry heavily reliant on technology to improve profitability.
Streamlining Payments for Enhanced Customer Satisfaction
One of the key benefits of ROH’s technology is its ability to automate payment workflows, which traditionally bog down hotel staff with tedious tasks. By facilitating a more streamlined payment cycle, ROH allows managers to enhance the customer experience and boost conversion rates. The platform supports flexible payment options and reduces barriers, ultimately elevating customer satisfaction and fostering loyalty in a competitive landscape.
Operational Efficiency: A Game Changer for Hotel Teams
Hotel staff often struggle with the administrative burden of managing payments, refunds, and disputes. With ROH, the automation of these manual workflows leads to fewer human errors and faster processing times, allowing teams to focus on their strategic objectives rather than mundane tasks. This shift not only saves time but also reduces potential revenue losses.
Compliance and Risk Management Made Easy
Another pressing concern for many hotel owners is ensuring compliance with card network regulations. ROH provides robust tools to navigate these complex requirements effectively, thereby minimizing exposure to costly fines. By simplifying the management processes associated with chargebacks and disputes, ROH promotes financial safety netting that hotels can depend on.
A Vision for the Future of Hospitality Technology
As expressed by Jess Conroy, COO of ROH, having prominent investors like HTV signifies validation of ROH's impactful role in the hospitality sector. “The hospitality industry is at a crossroads where managing costs while maximizing revenue is paramount. ROH is positioned to help hotels achieve this through innovative technology,” Conroy notes. With this latest funding round, ROH is primed to expand its reach and continue providing transformative solutions.
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