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Empowering Hospitality: Choice Hotels Leads Technological Innovation
Choice Hotels International, known for its commitment to enhancing guest experiences through innovation, recently commenced “MasteryX,” its 10th annual tech summit. This essential gathering brings together approximately 500 industry associates to engage with cutting-edge technologies and tackle real-world hospitality challenges. This year, the focus is on harnessing Artificial Intelligence (AI) and quantum computing to improve business operations and customer experience.
Brian Kirkland, Chief Information Officer at Choice Hotels, emphasizes the importance of upskilling their engineers in these technologies. "MasteryX is more than just a conference—it’s a launchpad for the future of hospitality technology," he states. This initiative aims to foster an innovative culture that yields tools designed to help hotel owners maximize their revenue while also providing guests with a more seamless experience.
Innovation That Drives Revenue
The summit also features interactive elements such as “Capture the Flag,” a data-hacking challenge that invariably tests participants’ problem-solving abilities. Additionally, Hack-a-Thon competitions are in place where engineers develop software to enhance hospitality operations, with winning teams receiving recognition and potential company-wide deployment. Last year’s winning project showcased the power of automation, enabling hotels to swiftly create tailored rates for guests while significantly driving occupancy rates.
As a hospitality business owner or manager, it’s crucial to stay updated with these technological advancements. Leveraging solutions pioneered at MasteryX could unlock new efficiencies, leading to increased guest satisfaction and revenue generation.
Legacy of Innovation at Choice Hotels
Choice Hotels has consistently paved the way in the hospitality industry by introducing a host of pioneering technologies. From launching the first real-time hotel website in 1995 to creating the first cloud-based property management system in 2003 and the first mobile app for iOS, Choice Hotels’ innovative spirit runs deep. Their commitment to leveraging technology continues to define their competitive edge, aiming to streamline operations and improve overall guest experiences.
Restaurants and hospitality managers should take note of these advancements. Being part of this evolution not only enhances your operational capabilities but also positions your establishment to thrive in a rapidly changing industry.
Join the Innovation Revolution
As MasteryX unveils state-of-the-art tools and solutions, now is the time for industry players, especially restaurant owners and managers, to explore these innovations actively. Embrace the shift towards AI and automation to enhance efficiencies and ultimately provide a richer experience for your clientele.
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